The Personal Branding Podcast With Anna Vatuone

How to Be "That Girl" with Gelsey Latonio

Anna Vatuone Season 3 Episode 5

I've been following Gelsey on TikTok for years, but her latest hit, "How to Be That Girl," which has been viewed by over 4M people, really caught my attention. 

I was curious:

  • What led her to create it? 
  • How does she come up with her ideas?
  • How did she transform it from a post with 23k views into a post with 4M views?

Her answer was juicier then I expected.

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