You don’t need to be an expert to build your personal brand, here’s why.

You might be afraid to build your personal brand for fear you aren't “expert” enough. Perhaps you  assume that a deep level of professional expertise is a prerequisite for creating content on social media. Without one, someone might mistake you for an influencer. Gasp! ;) Listen, I understand. You may have a story you want to share with others, but if you don’t have any real level of professional expertise, is it pointless to build a personal brand? Absolutely not. Take heart in knowing you don’t have to share educational content on social media to have a credible personal brand. Everyone has to start somewhere. If you’re a person who wants to serve others, share what’s true for you, and tap that creativity muscle, you will find immense joy and satisfaction from creating content consistently and engaging with an audience who is interested in who you are and what you do. It may just be easier than you think. Here’s what to keep in mind while you discover your purpose and build your personal brand.

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