How to Write Good Copy for Your Personal Website

To write well is one of the greatest challenges people face while building their personal brand. Everything you do for your personal brand involves the practice of writing; i.e, creating Instagram captions, voice over scripts, blog posts, emails, and most importantly, the copy on your personal website. If I had a nickel for every time I heard, “But Anna, I’m just not a good writer, can I hire someone to do it for me?” I would be a very wealthy woman and I still wouldn’t hire anyone to do it for you. 

Here’s why:

The more you resist writing for your personal brand, the more difficult this process will be for you. Good writing takes you where you want to go. It helps you sell your products and services and attracts the right people and opportunities to your brand. Bottom line: when you write well, you speak well. And speaking well gives you a deeper sense of self-confidence and assurance needed to be successful online. 

So how does one write well even when they don’t feel like it? How do you write copy that sounds like “you” and also positions you as the credible thought leader in your field? It starts with writing the copy for your personal website. This episode will teach you how.

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